In AI, speed is the promise, fragmentation is the problem: Sherazade Fetita, VP, Marketing, Liferay
Every technology leader is being pushed to move faster on AI. Few vendors will tell them that now might be the moment to pause. Sherazade Fetita, VP of Marketing at open source digital experience platform (DXP) vendor Liferay, did exactly that in an interview with us.
Fetita runs a global team of about 25 marketers and oversees go-to-market for a portfolio that has grown from two products to seven in a year. Her view is one CIOs will recognise: the technology is moving quickly, but the organisation around it is not.
India is a “core territory”
Liferay serves roughly 20 territories, and Fetita is clear about where India sits. “India is definitely what we call a core territory for us this year, meaning that we are really going full force with not only sales but with marketing investment as well,” she says. “We have lots of strong brands, customers that...
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