In a World of Smart Glasses, DuckDuckGo Made Dumb Ones on Purpose
Sunglasses were a simple product for most of their existence. Two lenses, a frame, UV protection. Then Meta put cameras in them, the smart glasses category took off, and a pair of shades became something a stranger could use to record you without your knowledge. DuckDuckGo, which has built its entire identity around the idea that your data shouldn’t be collected without consent, looked at that trend and responded with a product that refuses to participate in it: sunglasses with no camera, no microphone, no Bluetooth and no AI. They block sunlight. That’s the complete list of things they do.
Enter DuckDuckGo, the privacy-focused internet search engine and web browser company. The company has partnered with eyewear company Knockaround and is now selling what it calls “anti-surveillance” sunglasses, a simple yet chic style that’s just like the sunglasses we all knew before the AI surge. They protect...
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