I'm not joking: the iPhone Air is the best-value phone purchase you can make this Prime Day — for two very…

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Full disclosure: I am writing this before Amazon Prime Day. If the iPhone Air is not currently on sale in your region, then you should only pay its $999 / £999 / AU$1,799 asking price if a) you have a bottomless supply of cash or b) you simply must own Apple’s most beautiful iPhone (and make no mistake: the iPhone Air is Apple’s most beautiful iPhone).

But I will eat my hat if there aren't any meaningful deals on the iPhone Air by the time you read this. It's already been discounted by as much as 30% in both the UK and Australia this year, and as such, I have a hunch that Amazon will run similar deals during its annual Prime Day sale (if you’re in the US, look out for carrier-based offers on Apple’s best iPhones).

Browse the full Amazon Prime Day sale

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