If Google will pay $10 million for a lot of old emails and business records, what price your personal data in the AI era to come?
If you ever doubted data is the new oil, check out the $10 million that Google has put on the table to snap up every email that Spirit Airlines employees ever sent - and then consider the precedent that this deal is likely to set for future bankruptcies in the US and your privacy!
For context, back in May, US budget airline Spirit Airlines hit the tarmac for the last time, filing for bankruptcy after months of speculation surrounding its fiscal viability. As is customary in such scenarios, the receivers handling the bankruptcy proceedings set about a corporate fire sale to try to pay down some of the firm’s debts.
What’s different here in the AI age is that Big Tech turned up at the auction and bid for data. Not physical assets, not property, data - information held in the airline’s systems that could be used by the company...
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