ICON 2026 - Knauf's 80% touchless order management goal - and the Blue Yonder foundation being built to reach it
Knauf is one of the world's largest building materials manufacturers. Founded in 1932, the company operates more than 300 production sites across more than 90 countries, with revenues exceeding €15 billion. Its products - plasterboard, plaster, ceiling materials, insulation - go into homes, hospitals, and infrastructure projects worldwide. Unsurprisingly, behind that scale sits a supply chain of considerable complexity - Knauf typically operates its own gypsum quarries, runs its own manufacturing, recycles plenty of its materials, and manages outbound logistics to distribution networks that vary significantly by market.
At Blue Yonder's ICON 2026 in San Diego this week, Dr. Martin Brown, Chief Supply Chain Officer at Knauf, appeared on the keynote stage to outline the company's digital supply chain transformation - one organized around an ambitious target of achieving 80 per cent touchless order management. We spoke with Brown after the session to understand the thinking behind that goal and...
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