ICON 2026 - Conagra's Blue Yonder transformation delivers 'near-dark-room' production planning. And agents are next.
Conagra Brands is one of North America's largest packaged food companies. With approximately $12 billion in annual revenue, around 18,000 employees, and 41 factories operating across frozen, refrigerated, snacks, and grocery - and as such it operates a supply chain with huge scale, one that carries a lot of complexity and requires a great deal of precision. Its 25 distribution centers serve 80% of its US customers, running 5,000 SKUs across a portfolio that includes Slim Jim, FATTY, Orville Redenbacher's, Marie Callender's, Birds Eye, Dolly Parton, and around 100 further brands.
Conagra won the ICONic Customer Award at Blue Yonder's ICON 2026 conference in San Diego this week, recognized for reimagining supply chain planning as a modern, automated, high-trust ecosystem. With that in mind, we spoke with RL Rosqueta, VP Planning and Digital Capabilities at ConAgra, to understand what that transformation has actually involved - and where it goes next.
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