ICON 2026 - Blue Yonder's Chris Burchett on the AI reality in supply chain - and why customers need an honest conversation

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As I’ve noted across much of my ICON 2026 coverage, Blue Yonder has used its annual user event to have a refreshingly honest conversation with both its customers and its partners - including CEO Duncan Angove saying that ‘the agent is the app’, that systems integrators are about to become a product feature (ouch), and that planning as a function is an artificial human construct that machine intelligence won't need.

But vision has to be built by someone and at Blue Yonder, a significant part of the engineering answer sits with Chris Burchett, SVP of Generative AI, who has spent the last 18 months building the AI layer that the cognitive platform depends on. I sat down with him towards the end of ICON to understand the build logic behind the decisions Blue Yonder has been making - and ended up having what was an equally direct take on...

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