I Was Tired of Building the Same GA4 + Search Console Report Every Month, So I Automated It

Every month, I found myself doing the same thing.

Open Google Analytics 4.

Open Google Search Console.

Change the date range.

Export the data.

Repeat the process for another website.

Then another.

After that, I would clean the data, compare it with the previous period, build the report, and finally try to answer the question that actually mattered:

What changed, and what should I do about it?

The problem was not that GA4 or Search Console lacked data.

The problem was that I was spending too much time collecting information and not enough time interpreting it.

After doing the same routine several times, I realized something obvious:

If I repeat the same reporting workflow every month, it probably should not be a manual workflow anymore.

So I automated it.

The Problem Was the Workflow, Not the Data

GA4 already gives me information about how people behave on a website.

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