'I’m more excited about what’s to come than what we have achieved': Samsung executive on why they built the Galaxy Z Fold 8, Apple's iPhone Ultra threat, and what comes next for foldables

If success is measured by commitment, then Samsung’s foldable business is now more successful than ever.

With the addition of the quirkily sized Galaxy Z Fold 8, introduced here at Samsung Galaxy Unpacked on July 22, there are now three Samsung Galaxy Z smartphone options to choose from. Sure, foldables account for perhaps a single percentage point of the overall smartphone market, but Samsung is now more committed to the category than ever. So, success, right?

To understand that commitment, I, along with Tom’s Guide Global Editor in Chief Mark Spoonauer, sat down in Samsung’s South Korea headquarters a few weeks before the Galaxy Unpacked with Jay Kim, Samsung’s EVP and Head of CX Office, to talk about the newest foldables, how Samsung measures success, and the pesky new folding phone competitor that might be waiting in the wings.

Getting to the Fold 8

Kim acknowledged the...

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