I Look Ridiculous on This Electric BMX—and I Love It
The entry-level Joe Rev was created in this same spirit—a full-sized, BMX-inspired frame with fun color options (electric blue, matte gray), 3-inch tan wall balloon tires, and those unmistakable handlebars. There are no apps or fancy readouts, no lights, and no shocks. Just five levels of pedal assist and a throttle attached to a single-speed drivetrain and 750-watt rear-hub motor.
“No cream, no sugar” is even printed on the chain stays, lest one forget the minimalist doctrine. On the plus side, this lack of bones allows the Joe Rev 2 to weigh in on the lighter side at 56 pounds.
This is the second iteration of the original Joe Rev, which is still available (for now) at the sale price of $1,200. The Rev 2 sports a bigger 500 Wh battery with a listed 60-mile range (up from 48 miles) and an updated display. Namely, a 2-by-2.5-inch LCD screen...
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