I Just Tried Apple’s First Touch-Screen MacBook. The Question Is: Who Is It For?
LOS ANGELES—It felt wrong, getting fingerprints on this brand-new MacBook screen on purpose. But there I was, flicking my finger up and down to speedily scroll through wsj.com, just as I would on an iPhone. I zoomed in on a thumbnail, tapped to click on a headline.
This isn’t exactly what Apple had in mind when it put a touch screen into its new MacBook Pro with PROLED XDR Display. It’s a high-end machine, starting at $2,899—$900 more than the latest entry-level MacBook Pro—and aimed at a niche group of superusers willing to pay top dollar.
But we’ve often seen innovative features appear first in the priciest models, then work their way down. As I poked and prodded the Pro’s display, the question on my mind was: If and when a touch screen comes to the MacBook Air and other models, what will I do with it?
Pan, pinch and...
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