I Had 1,011 SaaS Users, but Only 3 Core Actions and $0 MRR
I had 1,011 registered users.
Out of those users, 745 had uploaded at least one resume.
That meant almost 74% of registered users had completed one of the main onboarding steps.
For an early product, that looked encouraging.
People were finding the site. They were creating accounts. Most of them were willing to upload a document containing their personal work history.
I thought the product had a strong base.
Then I checked what users did after uploading their resumes.
The numbers changed the entire picture.
During the previous 30 days:
- Users uploaded 162 resumes.
- Users completed three resume-tailoring actions.
- Users made 40 email-finder attempts.
- Users clicked an external job application 21 times.
- Stripe showed zero active paid users.
- Stripe monthly recurring revenue was $0.
The product had interest.
What it did not have was enough proof that people were reaching its main value.
The Metric That Made Everything Look Better
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