‘I don't think this is a fight that artists can afford to walk away from’ — award-winning illustrator Rob Biddulph says human creativity is worth defending against AI

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“There's a sort of soullessness to them, and I find it sad that we appear to be increasingly happy to settle for that.”

I'm talking to Rob Biddulph, the children’s book illustrator and author who rose to prominence during the Covid pandemic when his #DrawWithRobYouTube channel racked up millions of views from children and parents needing an outlet for their creativity, about a very different kind of pandemic: the proliferation of AI-generated art.

Biddulph was named Illustrator of the Year 2025 at the British Book Awards, but today he’s talking about the troubling increase he's seeing in shops and cafes and other venues displaying posters that are clearly designed by AI.

“I think they're really depressing, to be honest," he tells me. "One of the things I love about illustration is that it's an expression of somebody's individual personality. Human beings can't help but put a bit of their...

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