I compared Apple AirTags to competing Bluetooth trackers - including this $2 one

https://www.zdnet.com/a/img/resize/babc58462956a41ebbda07ce117880804569a464/2026/07/06/d8f464b9-9e8b-4f6a-ae31-d80e95b2ab40/img-5096.jpg?auto=webp&fit=crop&height=675&width=1200

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ZDNET's key takeaways

  • All the tags -- ranging in price from $40 to $2.50 -- worked.
  • Bluetooth range varied wildly, with the cheaper tag having less than half the range.
  • The difference in performance comes down to the quality of the build.

The day that the Apple AirTag arrived was a big day for me. This one product brought to an end one of the biggest frustrations in my life -- wasting time looking for things that had been "misplaced" by… ahem… someone. Within hours, I had AirTags on my keys, in my wallet, my rucksack, and even on things like my electric bike -- and I never looked back.

AirTags also opened the floodgates for third-party finder tags, from fobs to wallet cards, from a range of companies, some already in the tech space and some complete unknowns.

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