I Automated My Communication, and Everything Worked. Then I Slowly Disappeared
There was a week, I cannot tell you exactly when it happened, when I was technically everywhere.
Responding within minutes. Never missing a message. Always available.
And yet, two people I genuinely care about told me, in different ways and at different moments, that something felt off. One was a colleague. One was a friend. Neither of them could fully explain it. They just said our conversations had started to feel different.
I knew what it was.
It was not me.
I run a company that helps brands become visible to AI systems. I believe in automation. I use agents every day for research, content distribution, follow-up sequences, and inbox management. I am not writing this to argue that AI is bad.
I am writing this because I came uncomfortably close to automating myself out of my own relationships, and I almost did not notice.
Here is what actually...
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