Hulu set to keep existing as standalone streaming service and app (for now)
More work is needed to bring all of Hulu’s capabilities to Disney+, further drive app engagement through a preferred user experience, heighten Disney’s ability to track what users are streaming for advertising, crackdown on password sharing, improve recommendations, and simplify Disney’s streaming technology infrastructure for cost savings, reliability, and upgrades.
Today, Disney got closer to its ultimate goal and announced that some Hulu profiles can now link to Disney+, which will bring “their Hulu watch history, watchlist, and recommendations into Disney+.”
“Linking your 18+ profile will be available to eligible Disney+, Hulu bundle and Disney+, Hulu, ESPN bundle subscribers in the coming days and roll out to all bundle subscribers later this year,” Disney’s announcement added. Profiles accessing Disney+ through a bundle combining Disney+, Hulu, and HBO Max are not currently eligible, Variety noted.
“Upon logging in [to the Disney+ app], Hulu-only subscribers will continue to enjoy a small sampling...
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