HubSpot increased leads by 1850%, and we asked them how: The AEO playbook

For over a decade, driving profit from your website was relatively simple. Find the right keywords, optimize your site to rank for them, then convert as many visitors as you can.

But as AI overviews and conversational answer engines continue to replace search engines, traditional clicks from SERPs are rapidly dropping.

Fortunately, this shift isn't a death sentence for websites; in fact, it could be a big opportunity.

I caught up with Aja Frost, Senior Director of Global Growth and Paid at HubSpot, to get some insight into how HubSpot has reshaped its marketing strategy, helping it achieve a massive 1,850% increase in qualified leads from AI and a 3x higher conversion rate compared to traditional search.

Interview with:

With organic sessions and clicks sharply dropping for many websites, how can marketers continue to prove ROI? What are the new baseline metrics businesses should be measuring?

Traffic volume is no...

Copyright of this story solely belongs to techradar.com. To see the full text click HERE