HubSpot Inbound - the strategy story
Welcome to the outcomes era, a time when customers buying behaviors have changed to support the adoption of AI.
That was the key message from HubSpot CEO Yamini Rangan as she delivered her keynote address to the firm’s Unbound user conference in Boston. She confirmed:
Customers are buying AI very differently than they bought SaaS. There's a fundamental shift that's happening here as well. They don't start by comparing feature lists. They start by asking a simpler question: Will this work for my business?
So, the outcomes era is here, she told delegates:
The last few years, we've seen one of the largest investment cycles in technology, trillions of dollars invested in building the foundation for AI. But the next wave of value is actually going to come from applications that take that intelligence and convert it into measurable customer outcomes and growth. That is the outcomes era, and HubSpot...
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