HP has a solution to expensive AI tokens: Buy a more expensive PC
personal tech
Rising cloud AI costs are pushing workloads onto pricier PCs – which just happen to be better for PC maker's margins
HP reckons enterprises fretting about the spiraling cost of AI tokens have an obvious alternative: run the models locally and spend the money on a more expensive PC instead.
The pitch emerged during HP's third-quarter earnings call on Wednesday, where executives repeatedly pointed to cloud AI costs as one reason customers are buying higher-spec machines that can do more AI work locally.
AI PCs are becoming harder to avoid as HP pushes more of its lineup upmarket, but the company insists customers are getting something for the extra cash.
"Clearly, the AI PCs are now providing more value than what it was last year," said Ketan Patel, president of HP's Personal Systems business. "Clearly, as the workloads are coming from cloud to the device, it is adding...
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