How World Cup Fans Can Use AI to Keep Up With the Action

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OpenAI and Google have rolled out World Cup fan experiences to help you make the most of the tournament.

3 min read

I'm one of the millions of people who are totally locked into watching World Cup 2026. I've been going to local watch parties, sporting my US team jersey and, yes, researching a lot about frontrunners, dark horses and why team Japan looks so dang good. While I often refer to my footy-fanatic friends if I'm curious about something, more and more people are turning to chatbots for answers.

OpenAI and Google have both rolled out and highlighted numerous features that can help casual watchers, the most diehard fans and everyone in between make the most of this World Cup experience.

(Disclosure: Ziff Davis, CNET's parent company, in 2025 filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)

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