How Verizon Business is wooing an indirect channel for its AI-re-defined network
Although Verizon Business has had channel partners since its creation, it has not consistently elevated the centrality of their role. Witness to this is the fact that the company recently held the first channel update for industry analysts in 10 years.
With the emergence of the AI era, the company is now choosing to scale its ecosystem to be a significant growth engine in areas such as 5G FWA (a low latency wireless technology offering speeds similar to fibre optic connections), Mobility and IoT.
Mark Tina, Channel Chief and VP Indirect Partner Sales for Verizon led that first analyst briefing in a decade to explain how Verizon is closing the API capabilities gap and automating the vast majority of deal flows with a goal to make the company the easiest partner to do business with.
Pulling the channel together
According to Tina, who has led direct sales for most of...
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