How Unilever tailors AI focus to business outcomes
Unilever is aiming to improve operations, innovate faster and bolster consumer demand with the help of AI. To get there, the global consumer goods company is keeping the technology firmly planted within an overarching business strategy.
Starting with clear outcomes, aligning AI value to the business strategy and identifying how the technology will address problems can help create a common goal and minimizes siloes across the business, said Allen Bates, SVP, chief digital and information officer, Unilever North America.
“We don’t have an AI strategy; we have a business strategy that’s powered by AI,” Bates told CIO Dive. “That’s a fundamental shift in how we start with the problem [and] start with the outcomes.”
Unilever is reaping benefits from its approach to AI, with a boost in digital commerce and a 10% capacity increase at its manufacturing plant in Raeford, North Carolina, thanks to AI-powered digital twins technology, Bates...
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