How to watch World Cup 2026 ad-free
- Stream World Cup 2026 games ad-free on BBC iPlayer (UK)
- Unlock your stream with Norton VPN (try for 60 days)
- Watch World Cup without hydration break ads on ITVX (UK)
From Folarin Balogun's suspended ban and Cristiano Ronaldo's shortened suspension to the treatment of Iran and referee Omar Artan, so many aspects of World Cup 2026 have defied belief. But the brazen introduction of full-screen hydration break ads arguably tops the lot.
From the moment the USA was confirmed as a co-host, there were light-hearted rumours that this beautiful game of two halves could be disfigured by the introduction of additional breaks for commercials, a la the NFL and NBA.
Nobody's laughing now, except for the corporations.
The potential for extreme weather in some of the host cities gave FIFA all the excuse it needed to effectively divide games into quarters under the guise of three-minute hydration breaks, despite...
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