How to use an AEO tool for your small business
Somewhere right now, a person is asking ChatGPT for the best cafe near them. The AI answers in four seconds and names three cafes. What if one of them isn't yours?
That's the problem I’ll address here. Without any hacks or suggesting a $500-a-month dashboard that you'll open twice. Instead, something that works with a system you can run from a spreadsheet.
've spent a lot of time watching small businesses handle AI search the way most of us handle gym memberships. Sign up in January, feel great for a week, never log in again. See, the tool was never the problem. The plan was.
So here's the plan.
What is AEO?
AEO stands for Answer Engine Optimization. It's the practice of making your business show up when people ask questions to AI tools like ChatGPT, Claude, Perplexity, Gemini, and Google's AI Overviews.
Before AI was a thing, you...
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