How to stop Meta’s AI image generator from using your Instagram photos
10:56 AM PDT · July 9, 2026
On Tuesday, Meta launched “Muse Image,” a new AI image generation feature that allows users to create original images, edit existing photos, and even generate custom ads directly within its apps.
But one capability has quickly become the center of controversy.
Muse Image allows users to generate AI images using photos from public Instagram accounts. As long as a person’s profile is public, another user can tag that account and use their images as part of an AI-generated creation. (Only private accounts and accounts belonging to users under 18 are automatically excluded from the feature.)
One huge concern is consent. Users may have no idea that their public photos can be incorporated into AI-generated images by strangers, and they aren’t even notified when someone reuses their public content. Plus, making it easy to manipulate people’s images opens the door to misuse, harassment, impersonation,...
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