How to Remove Nonconsensual Intimate Images Under the Take It Down Act
If someone has posted intimate pictures or videos of you online, you now have stronger legal tools to compel platforms to remove them, regardless of whether the media is authentic or an AI-generated deepfake.
Tuesday marks the start of full enforcement of the Take It Down Act, which legally requires online platforms -- social media, messaging, and image-sharing or video-sharing apps -- to implement processes for removing such material in response to valid takedown requests.
Signed into law in 2025, the Take It Down Act was written in response to the increased proliferation of AI-generated and digitally manipulated sexual images. The law, enforced by the Federal Trade Commission, also applies to authentic nonconsensual intimate imagery shared online.
The FTC isn't directly responsible for the content removal. Affected individuals must first report the images to the platform administrator via the platform's on-site tools. The agency will collect reports about platforms that...
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