How to Price Commercial Open Source

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Most COSS founders pick a number too early and then guard it like a fortress. They settle on something that feels defensible, publish it, and refuse to touch it again, because changing prices feels like breaking a promise. The instinct is backwards. A price is a hypothesis. You test it against what people will actually pay, you update it as you learn, and you change it when the product changes. Your pricing page should report what you’ve figured out, not what you guessed in month three.

This post covers the mechanics. Which model fits which kind of product, how to build the tiers, how to find the right number through real sales conversations, and what specific COSS companies charge today.

The five models and what each one really prices

There are five ways COSS companies charge, and each one bets on a different thing being the source of value.

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