How to Outcompete Your Client’s AI
Service providers don’t have to lose business to in-house generative AI — they just have to compete on cost, convenience, and trust.
José Parra-Moyano, Karl Schmedders, Olivier Laplace, and Benjamin Torben-NielsenSeptember 29, 2026Reading Time: 7 min
Summary:
Generative AI has made it cheap for clients to replicate the work of outside experts in-house, threatening providers who compete on ...
The in-house lawyers at real estate investment firm Alturas Capital Partners used to rely on outside counsel for much of its lease work. Thanks to generative AI, it can now do that work internally, saving the firm hundreds of thousands of dollars in spending and compressing lease work that once stalled for weeks. But for the outside counsel that lost the work, the bigger problem is existential: AI has eliminated the need for their services. This is redefining the boundaries of firms, since some firms are...
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