How to Grow Without Betting Big
If your company doesn’t want to place high-stakes bets in volatile times, it can still outgrow its peers. Learn from companies that are succeeding with lower-risk strategies.
Adam Job, Ulrich Pidun, and Valentín SzekasyJune 15, 2026Reading Time: 11 min
Summary:
Many leaders and companies shy away from a high-risk strategy built around big gambles. But they still want to grow. According to BCG ...
Some of the most spectacular stories of corporate growth revolve around big bets — long-term investments, bold pivots, and major acquisitions. Think of ASML, which pursued next-generation semiconductor manufacturing technologies for more than 30 years; Adobe, which abandoned perpetual licenses in favor of cloud subscriptions; or Disney, which acquired Pixar, Marvel, and Lucasfilm in quick succession.
The companies and leaders that pull off such moves are celebrated as heroes.
But not every company is comfortable making big bets — particularly...
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