How To Do Keyword Research When a Third of the Answers Never Get Clicked
Keyword research has not changed. What changed is the answer to the question at the end of it, which is: would this be worth winning? On a growing share of queries, the answer now appears above the results, the searcher reads it, and nobody visits anything. Research that ignores this produces a content plan full of pages that will rank and be ignored.
So this is the method, with the newer judgement built into it rather than bolted on.
Step 1: Get the phrasings from something other than your own head.
The single most common failure in keyword research is that every candidate was invented by the person doing the research. What you get is a list of terms your industry uses internally, which is reliably not what buyers type.
Three sources produce real strings rather than plausible ones:
- Autocomplete.Type your seed and go through the alphabet, then...
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