How The Kraft Group uses AI for behavior management
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ORLANDO, Fla. — For Michael Israel, chief information and technology officer of The Kraft Group, the technology the company deploys must be as diverse as its portfolio of sports, entertainment, manufacturing and real estate businesses.
AI is widely deployed within the organization from point of sale systems inside Gillette Stadium to AI measurement systems used on the field during New England Patriots games to predictive supply and demand tools used for its paper, packaging and real estate management ventures.
“When we talk about AI, our journey is multifactor,” Israel said during a session at Gartner’s IT Symposium/Xpo Monday.
Israel’s tech team embed themselves into various aspects of the business to better understand how technology can serve them, he said.
Its internal AI use aims to re-engineer work to make their employees and businesses more efficient. But productivity...
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