How technology is revolutionising FMCG supply chains
By Santosh Singh, Senior Vice President, IT, DS Group
Walk into a kirana store, scroll through a quick-commerce app, or watch a delivery vehicle navigate the last mile, and you are seeing only the visible end of an increasingly intelligent FMCG supply chain. Behind that simple consumer experience lies a complex ecosystem of demand, manufacturing, procurement, inventory, geography, seasonality, logistics and consumer behaviour.
In India, this complexity is amplified by regional preferences, festive demand, weather volatility, rural accessibility, seasonal commodities and thousands of product-SKU combinations. Technology’s role is therefore no longer limited to automating transactions. It is about enabling the supply chain to sense, predict, decide and respond faster.
From historical forecasting to demand sensing
The fundamental question is gradually shifting from “How much did we sell?” to “Where will the next unit be required?”
Traditional forecasting relied heavily on historical sales and experience. We are progressively moving towards AI-driven...
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