How Swiggy is building India’s AI-native commerce infrastructure
For nearly two decades, digital commerce has revolved around a familiar ritual: open an app, browse options, add items to a cart, complete payment, and wait for delivery.
Madhusudhan Rao, Chief Technology Officer at Swiggy, believes that ritual is about to disappear. Instead of navigating apps, consumers will increasingly interact with AI assistants capable of understanding intent, making decisions, and completing entire transactions autonomously. Ordering dinner, restocking groceries, booking a restaurant, or planning an evening out could soon happen through a simple conversation with an AI agent—without ever opening the Swiggy app.
“The bigger shift is that commerce is moving beyond apps into every interface that people already use,” says Rao. “A user can ask an AI, ‘Order dinner for tonight, groceries for tomorrow, and book a table for Friday,’ and the entire flow can happen without opening the Swiggy app. That’s where convenience is headed—ambient, conversational, invisible.”
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