How Startups Can Survive (and Thrive) in a Ruthless Economy

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If you've been paying attention, you've noticed that startup businesses are going through it right now. The business landscape today is unrecognizable compared to even 10 years ago. Revenues are slim and unstable.

Layoffs have become so normalized that companies announce them like routine updates. And when I zoom out, the global economy is tightening, especially with geopolitical tensions like the US-Israel-Iran conflict driving up fuel costs and disrupting shipping logistics. These aren't short-term disruptions; they're trends that will take time to stabilize.

While startups absorb the heaviest blows, even established tech giants with deep pockets aren't immune. The difference? They're not struggling for revenue; they're struggling with how they treat their people during cuts.

The Layoff Culture Problem

Imagine this: You wake up, kiss your family goodbye, wish them a good day, and head to work. Then you open your inbox to find a cold email telling you today...

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