How Sony nearly ruled spatial audio - until Apple changed music forever
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ZDNET's key takeaways
- 360 Reality Audio debuted at CES 2019, with Sony's sights set on streaming services.
- Apple and Dolby's partnership made spatial audio mainstream.
- Without a streaming service or significant market share in hardware, Sony's format floundered.
Every year at the Consumer Electronics Show (CES), tech companies from around the world -- household-name conglomerates to half-baked startups -- gather in Las Vegas to showcase their upcoming innovations. During the 2019 show, Japanese tech giant Sony announced its 360 Reality Audio spatial audio format.
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The concept had big names behind it -- musical royalty such as Pharrell Williams and Mark Ronson, powerful labels such as Universal Music Group and Warner Music Group, and growing music streaming services such as Tidal and Amazon Music.
What Sony...
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