How retailers are honing their tech strategies
From senior leadership appointments to wide-scale AI implementations, the biggest names in retail are leaning on tech to address operational pain points.
Published Sept. 4, 2026
Retail businesses have adapted their technology playbooks in the last few months as they pursue greater profits amid waning consumer confidence.
From supply chain resilience to better customer experiences, retailers such as Walmart and Costco are putting technology resources behind digital improvements they’re hoping will fuel growth. AI, too, has become a critical part of the toolkit to drive personalization and customer relevance, as leaders from Ulta Beauty and Home Depot have previously stated.
Beyond use cases, technology, and AI specifically, is increasingly driving corporate strategy. In August, Target appointed its first-ever chief AI officer. Victoria’s Secret, in turn, appointed a new EVP and CTO, Adrian Butler, to its ranks. Victoria’s Secret CEO Hillary Super noted recentlythat Butler, “has...
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