How Rapido rebuilt its tech stack to win India beyond the metros
For most Indian mobility platforms, the metro-first playbook was gospel: build for Bengaluru, Delhi and Mumbai, then port the same product downstream. Rapido tore that playbook up. Nearly a third of the company’s business now comes from Tier 2 and Tier 3 cities, and getting there meant rethinking the platform almost from the ground up — not just the app’s interface, but the matching engines, pricing logic, and infrastructure decisions underneath it.
“Close to 30% of our business comes from Tier 2 and Tier 3 cities, and a lot of the assumptions that worked in metros simply didn’t hold once we moved into smaller markets,” says Srivatsa Katta, CTO of Rapido. The first casualty of that shift was the assumption that demand behaves the same way everywhere. “In metros, demand is fairly steady and spread through the day. In smaller cities, it’s far more local and tied to specific rhythms,...
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