How PwC hopes to hone its agentic front office approach with OpenAI

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PwC US recently announced the launch of agentic contact and service solutions, that it has developed with OpenAI, as part of its partnership with the frontier model provider.

The announcement includes an AI-powered voice and digital agent capability and a dedicated PwC-OpenAI Center of Excellence focused on accelerating enterprise adoption. But how are clients progressing from pilots to production deployment of advanced AI in service operations and customer experience.

PwC is a Strategic Alliance Partner with OpenAI and has a relationship with the AI research lab as both a partner and a customer. Ian Kahn, Commercial and Service Excellence Platform Leader for PwC, explains:

We have used this technology to transform our own business and can then use this experience to take to clients for their business processes and functions with an AI-first mindset. We develop software and transform processes using Codex. We have done this in Finance, Supply Chain...

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