How Oracle Red Bull Racing is accelerating with AI and analytics
It seems like every software vendor conference you go to these days has a Formula 1 can parked on the expo floor highlighting the vendor’s partnership with one team or another. In fact, Ferrari’s cars are so covered with logos now you can hardly call them red anymore.
So, you have to ask yourself, when is a partnership more than a big check, stickers, and some race passes? I sat down with the some of the Oracle Red Bull Racing (ORBR) team recently and got some insights into the depth of the partnership and how the ORBR sees Oracle as not just a technical or commercial partner but as a competitive differentiator. From a technology perspective, ORBR is using Oracle technology in a number of ways.
Agentic AI
ORBR is working with Oracle to develop an AI-powered strategy agent designed to automate data collection, interpret historical and real-time race inputs,...
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