How one "boring" Salesforce use case became a game-changing agentic AI push for Adecco Group

In my line of work I hear a lot of grandiose vendor pitches for customer deployments of their tech, which is not a bad thing - as we always maintain at diginomica, there is no better advocate for your product than a happy customer willing to testify on your behalf, so please keep it up!

But I will admit that my ears pricked up somewhat when I heard Salesforce Chief Operating Officer Miguel Milano, a man not typically noted for knowingly under-selling, pitch a flagship use case as:

A little bit of a boring usage of Salesforce.

OK, er, what? Milano had more to say:

They had 42 instances of Salesforce, but it was a mess…and we were not growing with them. In fact, we were having conversations of [them] even reducing!

Now clearly a savvy Sales guy like Miguel Milano isn’t indulging in such confessional without there being an...

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