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How NOBULL leverages AI as a revenue engine

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NOBULL, a fast-growing athletic footwear brand, turned to Zendesk AI to scale customer support without sacrificing quality. By deflecting nearly 50 percent of chat inquiries and 30 percent of overall contacts, Zendesk freed agents to focus on high-value interactions that now drive revenue. Unlike many brands that see automation hurt satisfaction, NOBULL kept CSAT near best-in-class levels while converting freed-up agent time into revenue-driving conversations.
NOBULL is a training brand rooted in simplicity, authenticity, and performance. Known for its premium training footwear, the company has built a cult-like following.

With headquarters in Boston, Massachusetts, NOBULL is expanding rapidly, fueled by its passionate community and bold brand identity. NOBULL products are sold exclusively online through their official website. The company does not have permanent, physical retail stores, but occasionally opens temporary retail shops at major sporting events.

Scaling service amid surging demand

Unlike many direct-to-consumer brands that treat support as a...

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