How Mito orchestrated 5,000+ AI assets for a World Cup TV spot
Welcome back to The Blueprint, a regular feature where we highlight how Google Cloud customers are tackling unique and common challenges across industries using the latest AI and cloud technologies. We hope to inspire others looking to innovate in their work.
AI is rapidly transforming video production at virtually every step of the process, from ideation and storyboarding to filming, editing, and release. At Mito, we’re striving to democratize AI-powered video creation, enabling everyone from solo artists to large enterprises to get the most out of the best creative technologies available.
The Challenge
When we founded Mito, our goal was to eliminate the complex technical friction that stops creators from telling long-form, narrative stories with generative AI.
However, transitioning from a single five-second clip to a cohesive campaign — such as a 120-second national TV spot for Movistar Plus+, a part of Telefónica, to broadcast across Spain during the...
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