How midsize LATAM companies build with AI
Latin America’s small and medium-sized businesses are the heartbeat of the region's economy — accounting for more than 60% of total employment in the region, according to United Nations estimates. And just like their enterprise peers, everywhere you look, ambitious teams are moving fast to embrace AI.
Many have already transitioned from experimenting with generative tools and agentic workflows to using them every day to work smarter, save time, and deliver exceptional customer experiences. These growing businesses are particularly focused on maximizing the benefit they get from their investments in AI, whether that’s using a fast, low-cost model to summarize daily emails or deploying an advanced model for complex data analysis, teams can match the right AI capability to their exact task and budget.
It’s this range of options, and a familiarity with the broader suite of Google business, media, and advertising tools that has led many SMBs to choose...
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