How Formula 1 takes the bend on personalized fan experience via Salesforce Agentforce (2/2).-the view from pole position
Often when exploring enterprise use cases, up will pop the mantra about the criticality of having senior management buy-in for investing in new tech. That’s not been an issue at Formula 1 where CEO Stefano Domenicali comes across as an agentic AI evangelist in his own right.
In Madeline Bennett’s article here, she talks to two of the F1 tech team who’ve put the organization’s Agentforce investment into practice. But this tactical set of solutions is coming from the realization of a wider strategic intent, as Domenicali explains:
We are a sport that is evolving, transforming, and without the right people and right knowledge, this is impossible. And we are racers. We are in a world where competition is part of our journey, and competition is, in a positive way, what we want to do to engage more people. Today the world of sport, the world of entertainment, is big....
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