How Europe can compete with the US and China on AI
Europe's path to leadership lies not in outspending the United States or China in the race to build ever-larger frontier models, but in playing to its unique strengths.
If Europe chases AI spend without focus, it will play the wrong game expensively. There is another race, where what matters is not how much companies spend or how powerful their models are, but what they get back from using them.
In this race, developing the most powerful model doesn’t make you a winner; providing specialist models that cost-efficiently fit the purpose of specific tasks will. This is where the race is heading. This is the game Europe should play, and is built to win.
Accenture EMEA CEO and Accenture Digital Sovereignty lead.
Europe’s more than two centuries of industrial development, combined with even longer traditions of precision engineering, science and high-end craftsmanship, have produced an advantage that is almost impossible to...
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