How do you measure gen AI value? Guess what, it’s not about adoption rates, according to three major users
With time-to-value now increasingly high on the generative AI agenda, three high-profile end users - Starling Bank, Booking.com, and Deutsche Bank - have provided some valuable insight into how enterprises need to go about measuring the real impact of AI investments.
Starling Bank, a UK-based 'challenger' financial services operation, began its AI journey seven or eight years ago, long before anyone had heard of ChatGPT. At that time, the bank decided to go all-in on experimenting with machine learning technologies and AI tools. So when the recent advancements brought AI to the fore, Starling had the infrastructure in place and was ready to go.
The first trials the bank ran were for internal use cases, so it could understand the capability and potential impact of AI models, explains CIO Harriet Rees:
That experimentation has got us really far, we've got some great back-office use cases, we introduced some really cool...
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