How Daylight Security’s Viral Videos Turned The CISO Genie Into A Black Hat Sensation
For years, cybersecurity companies have followed a familiar formula at major industry events: build a booth, showcase a product and try to convince security leaders to make time for a conversation.
At Black Hat, where CISOs already face crowded calendars and competing demands, Daylight Security decided to experiment with a different model.
Rather than establish a traditional booth, the company introduced the "CISO Genie," a private concierge designed to help security leaders attending the conference. The initiative has since become the focus of two videos shared on LinkedIn by Hagai Shapira, Co-Founder and CEO of Daylight, generating significant engagement while bringing a distinctly lighter tone to the company's Black Hat presence.
The campaign's central idea is that the people responsible for cybersecurity deserve more than another request for their attention. "A Black Hat booth costs about the same as taking care of 150 CISOs for an entire week. We chose...
Copyright of this story solely belongs to hackernoon.com. To see the full text click HERE
