How data analytics is flowering at Bloom & Wild - Lottie Linter, Head of Product Analytics, explains the customer journey
Bloom & Wild Group first blossomed in 2013 as an online service to order and deliver flowers, but these days it offers a lot more, in the form of hampers, chocolates, flowers, new baby gifts, and most recently stand-alone greetings cards. The firm operates across three divisions - Bloom & Wild in the UK, bloomon in Netherlands, and Bergamotte in France.
Having worked in the field since it was known as web analytics, Lottie Linter joined Bloom & Wild in 2021 and is now Head of Product Analytics. She’s dealing with a lot of data:
We have iOS and Android apps, and seven local websites. There's a lot of behavioral data that we've got, we can look at.
The firm is a user of Contentsquare’s analytics tech which is widely used across various constituencies in the group, including managers, designers, and, of course, analysts. Linter explains:
They'll go into the...
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