How Dabur is leveraging intelligence for business transformation
For an FMCG company, the hardest part of artificial intelligence may not be building the model. It may be getting a sales representative, factory worker, marketer, distributor, or business leader to trust what the model is telling them.
That challenge is particularly acute in a business where consumer behaviour can change quickly and where decisions must work across thousands of employees, distributors, retailers and markets.
For Manas Mehra, Global CIO, Dabur India, that is why the company’s AI journey is less about deploying technology and more about changing how the organisation makes decisions. “AI cannot be looked at as a technical project; it will fail. Dabur has successfully made AI a business project or a business transformation.”
That philosophy runs through Dabur’s emerging technology architecture—from its Global Capability Centres and data foundation to DaburGPT, functional AI pilots and its exploration of Agentic AI.
The ambition is not to add...
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