How Breuninger boosted sales with its "be your own model" AI
“How will this look on me?” It’s the question every online fashion shopper asks, and one that most retailers still can’t answer well.
Breuninger, a fashion and lifestyle company based in Germany, thought emerging generative media models could be a good fit for this fashion conundrum. Working with Google Cloud, they built a virtual try-on experience that lets shoppers see high-end fashion on their own bodies using a simple selfie.
From trusted tester to live product
The project began when the Google Cloud team in Germany invited Breuninger to join the Trusted Tester Program for the Virtual Try-On (VTO) API. Breuninger’s data team in Germany worked directly with Google’s engineers in California, testing and refining the technology in three stages:
- Catalog enrichment: The team first explored the VTO API to dress professional models in different outfits. This helped Breuninger to cover a greater variety in user tests without having...
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